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Project Details

Duration
4 months

Client:
Klasha

Services:
App Rebrand

Project Background

Klasha is a financial services company, offering features such as virtual cards, e-commerce and empowering cross border payments for Africans. They reached out to me to redesign the version 2 of their mobile app after they rebranded. This redesign was focused on introducing new key features and enhancing the user flows for existing features on the app while giving the app a fresh look from the rebrand.

Online e-commerce solution for Africans
In an effort to stabilize the value of the Nigerian Naira, governmental policies have imposed limitations on traditional banks, restricting their users from accessing foreign exchange services. This move, in a country with a population exceeding 200 million, has consequently hindered many from availing themselves of global services, curtailed international shopping opportunities, and introduced numerous impediments into their everyday lives.

I spearheaded the creation of a shopping solution tailored for Klasha's extensive user base, which boasts over 180,000 avid African shoppers keen on accessing global brands such as Amazon, H&M, ASOS, and more. This endeavor was complemented by a comprehensive app overhaul, aligning seamlessly with the company's fresh rebranding initiative."
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Dollar Virtual Cards that work
The challenge of paying for basic streaming services and accessing software with dollar payments in Nigeria is astonishingly arduous. In response, I developed a dollar virtual card solution for Klasha, providing the entire user base with the ability to make payments in dollars by seamlessly converting their naira within the platform. You can perform the following actions with the created card:
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Redesigning the home page experience
In the initial design of the Klasha homepage, the pivotal virtual card service - a highly sought-after feature - was not sufficiently highlighted. Recognizing its significance, the revised direction placed a prominent emphasis on the card feature. This redesign also streamlined the bottom navigation, condensing it to just three tabs.

Several factors influenced this decision. Notably, the upcoming launch of the e-commerce tab represented a significant addition to the platform's offerings. It was imperative to ensure that new users could easily and intuitively discover and engage with this exciting new feature
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Shop
Giving Klasha users access to various international stores where they can pay for all the products they buy in their own local currency. Everything else is handled by Klasha down to the delivery of the product to the customers.
br Pay with Klasha; this button comes up on each partner store’s website and users have an option to add all items to cart and pay directly from their Klasha balance using a specific exchange rate.
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Order Tracking
Following the successful implementation of the ecommerce solution, the next challenge was to establish an efficient order fulfillment tracking system. This phase involved the creation of various essential processes, including protocols for handling returns and managing shipping, as well as navigating potential customs charges that could arise during an order.

Tailored workflows were meticulously designed for each of these scenarios, ensuring a seamless and comprehensive end-to-end feature experience.
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Multicurrency Wallets
Giving Klasha users access to various international stores where they can pay for all the products they buy in their own local currency. Everything else is handled by Klasha down to the delivery of the product to the customers.

Pay with Klasha; this button comes up on each partner store’s website and users have an option to add all items to cart and pay directly from their Klasha balance using a specific exchange rate.
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PINKMoney
Giving Klasha users access to various international stores where they can pay for all the products they buy in their own local currency. Everything else is handled by Klasha down to the delivery of the product to the customers.

Pay with Klasha; this button comes up on each partner store’s website and users have an option to add all items to cart and pay directly from their Klasha balance using a specific exchange rate.
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Tracking Service Downtime
In the second version of the app, I introduced a crucial feature amidst numerous third-party API integrations: the 'App Status' monitor, which I conceptualized and designed. This functionality plays a vital role in alerting users to any potential disruptions in third-party services within the app, ensuring they are well-informed about operational status and can navigate any downtime effectively.
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Project Challenges
It was a process to accurately encapsulate all the requirements within the PRD. I iterated through various designs and pathways to flesh out a specific feature, engaging in numerous review sessions with stakeholders to ensure alignment with the company's vision. Additionally, integrating multiple components into a cohesive whole posed a significant challenge. Each administrative screen had to seamlessly interact with the household, agents, drivers, and Switch Centers platforms. Despite the complexity, the experience of crafting such a system was immensely rewarding. Version 1's release marked just the beginning; we continuously refined and enhanced the system based on user feedback and exhaustive app testing.

I also worked on the branding of the software product creating a visual system for not just the software but any further marketing efforts they engage in.

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